directly or indirectly, in particular by reference to an identifier (such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological [...] from being assigned to a specific person. DoubleClick cookies used a pseudonymous identification number assigned to your browser to review advertisement clicks and displays. This enables Google and its [...] statistics for Adwords customers who choose conversion tracking. Adwords customers will learn the total number of users who clicked on their advertisements and were forwarded to a page with a conversion tracking